There’s a version of being an indie author that sounds quite appealing.
You write a book. You publish it. People read it. Ideally, they like it. You build something on your own terms, and it all feels quite empowering and well put together.
That version exists.
But there’s another version that tends to sit quietly underneath it.
It’s the one where you spend hours writing, editing, reworking the same paragraph because something about it is slightly off, then immediately switch into trying to work out how to market the thing you’ve just poured yourself into. You make posts, you plan content, you tell people your book exists, and then you sit there wondering if anyone is actually going to read it.
Or worse, if they do read it… whether they’ll like it.
That’s the part that feels different.
Because writing on your own is one thing. You’re in control. You can take your time, change things, decide what stays and what goes. It’s contained. Manageable.
Being seen is something else entirely.
You put something out there, and suddenly it’s not just yours anymore. People can read it, interpret it, misunderstand it, love it, ignore it. All without checking back in with you.
And there’s no real way to prepare for that.
There’s also the slightly awkward habit you develop of checking things you said you wouldn’t check. Not constantly, just enough to notice. A few more page reads. A couple of sales. Or none. Trying to decide if that means something or if it doesn’t. Deciding it definitely means something. Then deciding it probably doesn’t.
It’s not dramatic. It’s just… there.
And when something does get attention, that’s its own thing as well. Because it’s nice. Of course it is. But it’s also a bit exposing. Someone has read your work. They’ve formed an opinion about it. You don’t get to edit that part.
None of this is a complaint, by the way. It’s just not the version that gets talked about very often.
Most of the time, you see the finished side of things. The launches, the wins, the progress. Not the quieter bit in the middle where you’re doing the work, putting it out there, and then sitting with the uncertainty of what happens next.
That’s where a lot of this actually happens.
If you’re in that space, where you’re writing, sharing, posting, and quietly wondering how it’s landing, you’re not doing anything wrong. You’re just in the part of the process that doesn’t come with a neat explanation.
I’m putting together a short series on the parts of being an indie author that don’t get said out loud very often. The bits around slow sales, people quietly disappearing, creative doubt, and all the in-between moments that don’t quite fit into a success post.
If that sounds familiar, you can follow along on the blog, or join the list for the Indie Author Reality Pack when it’s ready.